Become an FMCG Consumer Expert
Discover our services
The Pulse Check Package is for FMCG brands that want a quick but powerful snapshot of South African consumer behaviour. In just 1–2 weeks, we deliver actionable insights you can use immediately for product positioning, marketing campaigns, or innovation planning.
What’s Included:
Online Survey - Get a fast read on usage, routines, and ingredient trust.
90 Minute Facilitated Insights & Creation Group - A live session with our diverse consumer panel, uncovering belief systems around what makes products credible—or disappointing.
Insight Report – 5–6 slides of charts, quotes, and key findings you can share with your team.
Why It’s Unique:
Unlike large research agencies that take months, Auralytic Marketing Studio delivers insights in 7 days using our ready-to-go South African consumer panel. We dig deeper than standard surveys by exploring the why behind consumer choices, and co-creating their dream concepts in an interactive virtual workshop—revealing trust signals, hidden doubts, and cultural beliefs that drive purchase decisions.
💡 Perfect for testing new ideas, validating assumptions, or quickly understanding consumer sentiment before making a big decision.
For brands who want to uncover emotional drivers and hidden behaviours.
Targeted Survey
2 x 2-hour online consumer workshops covering Belief Systems + Rituals & Emotions + Tensions & Trade-Offs. Exercises include Journey Mapping, Confessions Wall, Ingredient Tinder.
Full Insight Deck (15–20 slides with analysis, themes, verbatims).
* 1-hour client debrief session.
For brands who want inspiration for new products, claims, and positioning.
Survey on buying behaviours.
3 x 2-hour online workshops (Butter) across all 3 pillars + Future Aspirations. Co-creation modules:
Packaging Moodboards
Product Concept Creation
Future Dream Product pitches.
Full Insight + Innovation Report (25–30 slides, including “white space map” + consumer-created concepts).
90-min strategy session with your team (recommendations, activation ideas).
Secure your spot
Transform your business landscape with our cutting-edge consulting approach. Schedule an appointment today and unlock a world of insight-driven strategies tailored to reach new heights.
Contact Us
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